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2. Give visitors the ability to search for
exactly what they are looking for, if they have something exact in mind. A "site
search feature" satisfies this best. Allow the search feature to be prominently
displayed and not hidden away somewhere. It is best place in the navigational
system so that it shows up on every page. Sales letter only websites are an
exception to this rule. Return visitors and visitors that have something
specifically in mind, want the option and ability to find what they want fast.
So give it to them.
3. Photos allow connection. Especially to people who process visually. Clip art
gets them to pay attention, however, it doesn't create much of a connection.
Personal photos connect within reason. Keep them less than three to a page. One
photo always needs to be in the top portion of the screen on the first page. It
doesn't need to be large, but attractive.
4. Ways to capture visitors information wherever possible.
5. Place items on the site that keep them lingering. Audio and video are one of
these, yet there are other less time consuming and inexpensive ways to keep them
entertained.
6. Articles. For solopreneur sites, your own written articles. For other sites,
articles with various authors yet on focus.
7. Interactive elements. For example: response forms, quizzes
8. If you use a shopping cart, it must be fluid, no hiccups. PayPal is not a
shopping cart, it’s a hiccup. All auto responders must be well written and
positive. If someone purchased something, they need the energy of "thank you."
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their first visit.
11. Newsletter that is consistent with the 80/20 rule. 80% value and 20%
marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable information (info not found
anywhere else). Length doesn't do more than provide perceptive value. Once
purchased and the vastness is only fluff, then your credibility is shot.
Complimentary e-books meet the same requirements.
14. Give them other ways to receive more on...you if you are the focus...or the
information if that is the focus.
15. Automated referral system. If you want referrals for your products or
services, make it easy for you to get them. Set it up so it’s as automatic as
possible, and clear and easy for someone to send you a referral. Be clear on
what and how you want to give for that referral.
Catherine Franz is a Marketing & Writing Coach,
niches, product development, Internet marketing, nonfiction writing and
training. Additional Articles:
http://www.abundancecenter.com blog:
http://abundance.blogs.com
Article Source:
http://EzineArticles.com/?expert=Catherine_Franz
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