Website Banner Advertising

If Deployed Properly Banner Advertising Works Will Banner Advertising Work For Your Website?

Don't be mislead. If deployed properly, banner advertising indeed works- provided you follow a couple of simple steps.

There are primarily two, and only two absolute fundamentals you must adhere to, in order to generate and deliver any significant amount of web traffic from a website banner advertising display. They are;

To be effective, your banner ad must be displayed on web pages that receive a high volume of web traffic. Also, the banner ad should be visible on the initial page-load window frame and not camouflaged by an excessive number of other banner displays. Too many banner ad displays will defeat the purpose and will get you nowhere. Be selective.
Your banner advertising display must be entirely relevant to the material and content that exists on the page it is displayed.

Fill these shoes first and foremost and you'll run away with a substantial increase in genuine targeted visitors to your website. Properly executed, banner ad displays can pay off where all too often buried text links go unnoticed.

Naturally, your banner ad display should be a high quality graphic- crisp, clean and professional looking. It should easily state its purpose and request an action. Avoid excessive flare, fan-fare, blinking and flashing episodes. Banner ads should closely match and fit easily into the web page theme and the flow of the web page design.

Your Advertising Banner Arsenal

There are many, many banner ad graphic programs to choose from, should you decide to take the time to create your own banner ads. If you're not truly creative you'll probably be wasting valuable time, because many high-traffic volume web sites will more than likely reject your creations. It's best to leave banner ad creations to the website's graphics team in most cases. They should know what's best to fit their site's page theme and design. Besides that, oftentimes you'll need more than a few different designs, colors and in some cases different sizes.

How much will banner advertising cost?

Website banner advertising rates vary from site to site. Primarily there are four payment types.

Cost per thousand impressions (views) - You are charged a fixed fee for every 1,000 people who see your ad, regardless if they click it.
Cost per click - You are charged a fee for each person who clicks on your banner ad, sending them to your site.
Cost per visitor - You are charged for each visitor that is delivered to your website.
Flat rate exposure fee - You are charged a monthly, quarterly or annual service charge for ad display.